Moray has been advising law firms for over 20 years. A lawyer by training, he completed an MBA in legal services before assisting one of the London law firms on their global expansion.

​Today he advises the top independent law firms as they review their practice focus, governance, remuneration and ownership models. Many are coming to terms with the changing needs of their people and also their clients during what are increasingly competitive times. He has spoken and published widely on law firm strategy and was the inaugural Chair of the Strategy Group of the IBA´s Law Firm Management Committee (LFMC).

​Moray also assists the global law firms as they enter new markets. Over recent years his work has focused on continental Europe, Latin America, Africa and India.

As a business school professor and executive coach, Moray works with leaders who want to improve their team performance. Many of his projects now involve the design and delivery of leadership programmes and the facilitation of workshops and retreats.

He is an Associate Professor at IE Business School, ranked by The Economist as the best in continental Europe, and a faculty member of the IE Financial Times Corporate Learning Alliance. He is also a Fellow of Harvard´s Institute of Coaching.